On Mondays to Thursdays and for matinees there may be Standby reductions available for Students, 6th Formers, Senior Citizens and Unemployed (UB40 holders). Generally these are any remaining best seats for about 1/3 of the normal price. These are usually available for cash only, from 1 hour before the performance, on production of suitable identification, and are not bookable. Again check with the Box Office for their policy.
tkts are the only Official Half Price and Discount Theatre Ticket Booths in London, run by the Society Of London Theatre. tkts offer usually top price tickets at half their face value, plus a service charge of £3, for a wide range of shows on the day of performance, and up to a week in advance. Availability is posted on boards each day. The main tkts booth is centrally located in the clock tower pavilion in Leicester Square. Beware of imitators in the side roads around the Square. It opens Mondays to Saturdays at 10.00am for matinee and evening performances, with last sales at 7.00pm, and on Sundays from 12noon to 3.30pm. Payment must be in cash, theatre tokens or by credit or debit card - personal and travellers cheques are not accepted. The second tkts booth is located at Brent Cross Shopping Centre in the Upper Mall next to the Information Desk. It is open Mondays to Saturdays from 10.00am to 7.00pm, and on Sundays from 12noon to 6.00pm. Payment must be by credit or debit card or theatre tokens - cash, personal and travellers cheques are not accepted.
The Royal National Theatre and English National Opera at the London Coliseum offer some cheap tickets to personal callers at the Box Office only from 10.00am on the day of performance. These may be restricted to two per person. At the Royal Court Theatre and Soho Theatre all seats are £5.00 on Monday nights.
Group reductions are usually available for Monday to Thursday performances and sometimes for Fridays and Saturdays. The size of groups and prices vary, so check with the Box Office. Some theatres have established a group booking office and send out regular newsletters with information and offers. Some also have an education office with study guides, information packs and group offers available for schools and colleges.